About
Where strategy meets execution.
I started my career in sales, operations, and analytics. Before Salesforce, I was
building Python ETL pipelines, designing relational databases, and shipping data
automation tools on AWS — work that cut reporting turnaround by 700% and became
the analytics foundation for a national eCommerce operation. That background shaped
how I think about software: it exists to serve people and the bottom line, not the
other way around.
I embed with engineering teams to solve ambiguous AI implementation problems. I build
prototypes, reference architectures, and demos that establish engineering patterns. I
support teams building with code-first development, AI-assisted tools, and enterprise
platforms.
I function as a forward deployed engineer: a technical advisor who bridges high-level
business strategy and rapid engineering execution. Instead of just asking
"Can it be built?" I partner with CTO, CIO, and CPO leadership to prove
"Is it worth the investment?" through high-impact Proof of Value engagements.
Currently delivering within the Salesforce partner ecosystem.
Leadership Philosophy
I operate under a trust-first approach: transparency, purposeful communication, and
efficient process over bureaucracy. As a leader, I'm passionate about empowering team
members to use their own voice in the design process. I prioritize knowledge transfer
and mentorship, focus on removing blockers, and build environments where every voice
shapes what we ship. Whether leading a high-intensity Innovation Lab or embedding with
a partner to reboot a stalled initiative, my goal is to build teams and systems that outlast the
engagement.
